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Cover of Anatomy in Black, Second Edition, with text: Lotus Books: An imprint of Human Kinetics

A beautiful reference
for any anatomy
enthusiast’s home

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Cover of K-12 School Wellness Education

Inspire lifelong student wellness
through physical education

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Cover of Hands-On Yoga Assists

Provide assists to deepen your
students’ yoga experience

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Cover of Governance in Sport, Second Edition

Explore sport governance from analytical and applied perspectives

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Learning with Human Kinetics: Training for Fat Loss

Excerpts

  • Gauging fans’ involvement and commitment

    This is an excerpt from Sport Marketing 6th Edition With HKPropel Access by Windy Dees,Patrick Walsh,Chad D McEvoy,Steve McKelvey.Socialization, Involvement, and CommitmentExternal and internal factors influence how and how much...

  • Building brands and brand equity

    This is an excerpt from Sport Marketing 6th Edition With HKPropel Access by Windy Dees,Patrick Walsh,Chad D McEvoy,Steve McKelvey.One of the key elements of building a brand is developing a...

  • Anxiety patterns and performance

    This is an excerpt from Psychological Dynamics of Physical Activity-5th Edition by Diane L Gill,Erin J Reifsteck,DeAnne Davis Brooks,DeAnne Davis Brooks.Multidimensional models capture the complexities of the anxiety–­performance relationship, but...

  • Cultural competence in professional kinesiology roles

    This is an excerpt from Psychological Dynamics of Physical Activity-5th Edition by Diane L Gill,Erin J Reifsteck,DeAnne Davis Brooks,DeAnne Davis Brooks.CULTURAL COMPETENCE AND SOCIAL JUSTICECultural competence, which refers to the...

  • Why do young athletes participate in sports?

    This is an excerpt from Psychological Dynamics of Physical Activity-5th Edition by Diane L Gill,Erin J Reifsteck,DeAnne Davis Brooks,DeAnne Davis Brooks.PARTICIPATION MOTIVATIONIn the 1970s and 1980s, sport psychologists asked youth...

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