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Online Preview Articles
- Research and Reviews
- Exploring Brand Positioning in a Sponsorship Context: A Correspondence Analysis of the Dew
Action Sports Tour
Mauricio Ferreira, Todd K. Hall, Gregg Bennett
Abstract
- Moderating and Mediating Effects of Team Identification in Regard to
Causal Attributions and Summary Judgments Following a Game Outcome
Robert Madrigal, Johnny Chen
Abstract
- The Social Construction of Knowledge in the Field of Sport Management: A Social Network Perspective
Catherine Quatman, Packianathan Chelladurai
Abstract
- The Role of Website Content on Motive and Attitude Change for Sport Events
Kevin Filo, Daniel C. Funk, Glen C. Hornby
Abstract
- The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Hyung-Seok Lee, Chang-Hoan Cho
Abstract
- A Method to March Madness? Institutional Logics and the 2006 National Collegiate Athletic Association Division I Men's Basketball Tournament
Richard M. Southall, Mark S. Nagel, John Amis, Crystal Southall
Abstract
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